My project has a few key areas of study that will lead to my final presentation. The most important components of my project are video and entrepreneurship. For my project I have broken video down into two categories. “Commercial video” in this case is a term that can be used to describe any video created working with another person or business for a specific price. “Creative video” in this case is a term that can be used to describe any video not made for immediate financial gain. For my final presentation I want to have both elements displayed. Right now I have a goal set of 3 short films(5-20 minutes long) and 10 commercial videos, among the goals that come along with attempting to build an actual business.
What I have learned about creative video and short films: Through research I have found that there are a few key steps to script-writing. First is the ideation process and basic outline for your story. In this step you decide generally what is going to happen in your story, the characters, etc. Next up is the character development phase. In this stage you decide exactly who your characters are, what their background is, their mannerisms, how they speak, etc. From there you are able to write out a detailed script based around your character development and your general story that you have outlined. Once there is a finalized script, you can move to your storyboarding, which is a visual representation of how your shots are going to be framed, and what is going to happen in them. Finally you just have to find your actors, actresses, and your location.
I wanted to learn exactly what goes in to script-writing so that when it comes time to make a short film I will have an organized process that I can follow. What I have found is that a scene in a script is composed of some very basic elements, and is streamlined for efficiency. I have broken this down into 4 pieces, setting/time of day, characters, action, and dialogue.
Eg.
Int: Bedroom, night. Blue light from computer monitors fills a corner of the room.
Camera pans from a shot of the room to Jim at his desk.
Desk is covered in disheveled papers and empty water bottles.
Jim types furiously at his keyboard. He stops and looks at his watch.
Jim
This is ridiculous!
Entrepreneurship and small businesses: I have also been gathering statistics about small businesses in New Jersey that connect to the entrepreneurship part of my project. I have gathered two pieces of data that are very important to me. First, according to the 2018 small business profile from the U.S Small Business Administration Office of Advocacy, in 2018 there were 861,373 small businesses. This is important to me because my LLC will be working directly with small businesses. The next statistic I have found is from Richard Carufel of Agility PR Solutions who has found that 38 percent of small businesses do not have social media. This means that around 327,321 small businesses have no social media or content online. That is my market. 320,000 small businesses sounds like a big number but in reality that number is going to be significantly less when the type of small business is considered. Not every business is going to be compatible with my LLC or the work we do. However there is still a massive amount of potential business to be done.
For starting up I have looked into an online service called “legalzoom” that is great for media based businesses. I picked out a package for obtaining my LLC, EIN, Operating agreement, and a few other little things. I learned that this package is going to run me about $400-$500 which isn’t terrible considering that amount can be made back easily in selling 1-3 videos at a cheap price. The other major component I am going to have written up is basic work contracts. This is just going to be an agreement between my LLC and the small business I am working for on pre-determined amount or a pre-determined hourly rate for my work. Either way this contract is an important piece of the business and when it has been drawn up once as a template in can be re-used for future jobs which is very helpful to the process.