Concept one
I would like a psychological concept and show it through 3 different types of mediums: digital, print and digital fabrication. I’ve noticed that there are a lot of instances of a disconnect when trying to bring an idea from digital into a physical space. For example, take the gehlast principles and showcase how it is used in digital, print (traditional), and then bring it into interior design to increase the usability and appeal of the house. People need that “Oh wow, that is so convenient! I always wanted to be there! Look Sweetie :O!”
Concept two
The hidden menu has been a plight in the software and web universe. The cause of this was the hamburger menu, the three lines stacked on one another. Hidden menus were a quick fix to the mobile web spaces, but became an industry standard because it looks clean and minimalistic. However, there are multiple studies that show a traditional inline nav bar work better than a hamburger menu. Thus, there is a better way to have a minimalistic navigation that’s not hidden, but what does that look like?
Concept three
Within the Big Pharma advertising sector, websites have to follow a strict laws. The one in particular is you need to handle the Important Safety Information (ISI) a certain way. The ISI must always be accessible and can be constantly seen on each page of the website. On each drug website, the ISI is displayed and handled the same, except a few other. Thus, there must be a way to still have fit within all the rules and be accessible and not-destructive to the user’s experience.