Research Proposal

Topics to Research

• History of Music Production
• Modern Music Production
• Digital Advertising (can I find up to date scholarly research?)
• Ad creation, how to create compelling messages

Resources

• The Mixing Engineer’s Handbook – Bobby Osinski
• How To Make It in the New Music Business – Ari Herstand
• library materials?
  • The art of mixing : a visual guide to recording, engineering, and production – Gibson; Davis

Experience

• Talk to IMM faculty member Mark Kalinowski
  • Get feedback for mixes
• Run ad campaign in November for another project. Keep track of my process/results/lessons.

Relevant People

• Find relevant people to follow?
• Can I create a daily routine to help me achieve my goals?

Deliverables

• Fully self produced EP or album
• Marketing campaign plan
• Marketing campaign recap
• Marketing Materials (videos, images, full media kit)

Personal Goals/Ideas

• Develop a weekly routine/schedule to help me achieve my goals
• Could I make this project more about the creative process? Could I make turn this project into a guide for how to create/promote a musical project?
• Can I do a live promotional event to get peoples attention? Research guerrilla marketing.