This week I read How To Make It in the New Music Business by Ari Herstand. Ari is a musician who is popular for his music as well as his music marketing blog. For this project I will only be looking at the first couple chapters that cover starting a music career and managing a first release.
This book came out in 2016, so some of the advice could be dated, but I think it’s a good guide for navigating the current landscape of music streaming and social media.
The book describes that musicians need to develop discipline and routine in order to be successful. I’ve started to spend more time during my day writing and recording. I want to schedule this semester as an incubation period, a time where I focus on writing and developing musical skills. Winter break will be reserved for recording my final ideas and next semester will be a full release.
Next week I will research managing digital ads. This will help me with a test campaign I’m running next month, and the lessons I learn from that will be applied to the actual campaign next semester.