Kris Hastings – Final Concept

When I started at my first job in high school I realized that I hated having to work and answer to someone else. I didn’t have any strong career aspirations at this point, just a bunch of ideas about myself and what I thought I might be good at. The one thing that has been consistent for me since I was little was making videos. Ever since YouTube first came out and I could get my hands on a camera that had a memory card I have been making videos. As high school continued I found myself starting to get into some entrepreneurial ventures with my friends and it made me happy to get to work as my own boss and do what I wanted to do, even if sometimes it didn’t work out. I knew then that my ideal life included me having my own company, being able to direct employees, make investments, and just create. From these interests came my project idea about entrepreneurism and content creation. My project is going to be an in-depth look on how to start your own business in media and content creation. I will be documenting the ideation phase, the basics in making your business a legal entity, how to get your first jobs, networking, video editing, and more. At the end of my final project my deliverables will include this documenting, the content I create along the way, and the other physical and digital pieces that come along with the branding of a business.

My project is interesting because it will be general enough that someone should be able to take what I have learned and will continue to learn and apply it to their own dreams and ambitions. I will be focusing a lot on videography, but the legal rules and regulations of starting a business focused around videography are mostly the same as starting a business around any other content creation. By this I mean that what is going to make my project interesting is that it will be educational, interactive, and attention-grabbing. I am sure that similar things have been done in the past and there is competition for starting a content creation business in New Jersey. However, I am only interested in what is the newest and most effective content, or what is on the cutting edge. I also know that where I want to go with this is a lot more interesting than what I am doing now, so I would like to cover as much ground as possible in my final presentation so that students and potential entrepreneurs can learn, while also getting to see some good creative pieces.

I have a lot of ideas right now on what I want my deliverables to be. First, I want to have the documentation and presentation of the early legal stages of a start-up. I could present this in a few different ways but I am not sold on anything specific yet. Next I want to present what content I have made in working over these semesters. The stylistic elements of my project include a few things. Most importantly is the branding of the company and how it runs, what it posts, who it associates with. Next is the style in what is created. For example, the videos I make should all be similar in that they should have a specific style that is unique to me.

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