I am pretty sure I am going to go through my first idea. I think it will fulfill me creatively and will also be something I want to put on my resume.
I am going to write and record an album and do a full marketing campaign. The marketing campaign deliverables will consist of a Market Overview and Vendor Options Report as well as a Post Campaign Effectiveness Report. The majority of advertisements will be run through Facebook ads manager but I will also try to get other forms of media into the mix.
Research
I am currently working with Mark, my boss at the AIMM recording studio, to get feedback on my recordings and mixes to see how I can improve. Professional sounding recordings are essential to this project.
I am going to work this semester with Facebook ads manager to get a feel for it and figure out how to create effective digital advertisements. I can do more research online but the best way to get good at this is to get experience running campaigns.