This week I read How To Make It in the New Music Business by Ari Herstand. Ari is a musician who is popular for his music as well as his music marketing blog. For this project I will only be looking at the first couple chapters that cover starting a music career and managing a first release. <\/p>\n\n\n\n
This book came out in 2016, so some of the advice could be dated, but I think it’s a good guide for navigating the current landscape of music streaming and social media. <\/p>\n\n\n\n
The book describes that musicians need to develop discipline and routine in order to be successful. I’ve started to spend more time during my day writing and recording. I want to schedule this semester as an incubation period, a time where I focus on writing and developing musical skills. Winter break will be reserved for recording my final ideas and next semester will be a full release. <\/p>\n\n\n\n
Next week I will research managing digital ads. This will help me with a test campaign I’m running next month, and the lessons I learn from that will be applied to the actual campaign next semester. <\/p>\n","protected":false},"excerpt":{"rendered":"
This week I read How To Make It in the New Music Business by Ari Herstand. Ari is a musician who is popular for his music as well as his music marketing blog. For this project I will only be looking at the first couple chapters that cover starting a music career and managing a … Continue reading “Malvey – Research Update 1”<\/span><\/a><\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-359","post","type-post","status-publish","format-standard","hentry","category-research-updates"],"_links":{"self":[{"href":"https:\/\/ault.immtcnj.com\/thesis_fall_19\/wp-json\/wp\/v2\/posts\/359","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ault.immtcnj.com\/thesis_fall_19\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ault.immtcnj.com\/thesis_fall_19\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ault.immtcnj.com\/thesis_fall_19\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/ault.immtcnj.com\/thesis_fall_19\/wp-json\/wp\/v2\/comments?post=359"}],"version-history":[{"count":1,"href":"https:\/\/ault.immtcnj.com\/thesis_fall_19\/wp-json\/wp\/v2\/posts\/359\/revisions"}],"predecessor-version":[{"id":360,"href":"https:\/\/ault.immtcnj.com\/thesis_fall_19\/wp-json\/wp\/v2\/posts\/359\/revisions\/360"}],"wp:attachment":[{"href":"https:\/\/ault.immtcnj.com\/thesis_fall_19\/wp-json\/wp\/v2\/media?parent=359"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ault.immtcnj.com\/thesis_fall_19\/wp-json\/wp\/v2\/categories?post=359"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ault.immtcnj.com\/thesis_fall_19\/wp-json\/wp\/v2\/tags?post=359"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}