My senior thesis project will be to create an album and to run a full digital marketing campaign around it. It will incorporate skills i learn in IMM, on my own, and also things I learned at my internship over the summer. <\/p>\n\n\n\n
This idea inspires me because making music is the one activity that motivates me them most. While I enjoy the writing and recording process, marketing is a part of the music industry that most artists hate doing (for good reasons). In today’s environment it is more important than ever for small artists to handle their own marketing because bigger record deals are only offered to artists with a substantial fanbase. <\/p>\n\n\n\n
If my project is successful, it could act as a guideline for future creators to promote their own projects. I am also very excited to dedicate 2 semesters to writing and producing an album. I’m trying to create something that takes influence from newer artists and I don’t want it to feel like something that could have come out 5+ years ago.<\/p>\n\n\n\n
I plan to dedicate time to research and practice audio engineering, with the help of IMM faculty. I have a small recording setup at my house and I also have access to the IMM recording studio.
I’ve recorded multiple demos and I’m working on a test marketing campaign for the release of another project I’m working outside of school. I will use what I learn from my first campaign to use on the bigger campaign I’ll do for my thesis. <\/p>\n","protected":false},"excerpt":{"rendered":"
My senior thesis project will be to create an album and to run a full digital marketing campaign around it. It will incorporate skills i learn in IMM, on my own, and also things I learned at my internship over the summer. This idea inspires me because making music is the one activity that motivates … Continue reading “Jonah Malvey – Finalized Concept”<\/span><\/a><\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-346","post","type-post","status-publish","format-standard","hentry","category-final-concept"],"_links":{"self":[{"href":"https:\/\/ault.immtcnj.com\/thesis_fall_19\/wp-json\/wp\/v2\/posts\/346","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ault.immtcnj.com\/thesis_fall_19\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ault.immtcnj.com\/thesis_fall_19\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ault.immtcnj.com\/thesis_fall_19\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/ault.immtcnj.com\/thesis_fall_19\/wp-json\/wp\/v2\/comments?post=346"}],"version-history":[{"count":1,"href":"https:\/\/ault.immtcnj.com\/thesis_fall_19\/wp-json\/wp\/v2\/posts\/346\/revisions"}],"predecessor-version":[{"id":347,"href":"https:\/\/ault.immtcnj.com\/thesis_fall_19\/wp-json\/wp\/v2\/posts\/346\/revisions\/347"}],"wp:attachment":[{"href":"https:\/\/ault.immtcnj.com\/thesis_fall_19\/wp-json\/wp\/v2\/media?parent=346"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ault.immtcnj.com\/thesis_fall_19\/wp-json\/wp\/v2\/categories?post=346"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ault.immtcnj.com\/thesis_fall_19\/wp-json\/wp\/v2\/tags?post=346"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}